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Carol Cone On The Forecast For Cause Marketing

The traditional model of cause marketing has profoundly changed. Growing competition, an expectation for transparency and the influence of social networks continue to shift consumers' thinking, and companies must keep up, says Carol Cone, managing director of Brand & Corporate Citizenship at Edelman. Cone shared her thoughts with Brian Sirgutz, former editor of HuffPost Impact and current senior vice president of Social Impact for AOL Huffington Post Media Group. She discusses the background, current momentum and forecast of cause marketing, wh ...

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